OXYGENvsLa Growth Machine

Oxygen vs La Growth Machine La Growth Machine leaves list building to tools like Clay. Oxygen builds lists in tables.

Oxygen builds lead lists in tables, sends email and LinkedIn at $34 a LinkedIn account, and keeps a CRM and workflows in the same workspace, from $49 a month. La Growth Machine (LGM) leads on its 27M+ company database, sequences with call tasks and X steps, and security paperwork, with a public status page.

By Tim Scheuer, Co-founder of Oxygen · Checked October 17, 2026

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Oxygen vs La Growth Machine: the short answer

Choose OXYGEN if

You want to build and enrich lead lists in tables with relations and formulas, instead of keeping Clay next to your sequencer.
Several people send on LinkedIn and you want each account at $34 a month, without a $70 identity per sender.
You want deals on a pipeline and every reply on a timeline in the workspace you send from, without paying for Ultimate to sync a CRM.
You want schedules, webhooks and workspace events to start work, with approval steps and a run log, without Zapier or Make.

Choose La Growth Machine if

Your security review asks for a public status page next to the DPA and subprocessor list.
You want to search a 27M+ company database inside the tool you send from, free of credits.
You want every LinkedIn sender on a dedicated IP and 5G mobile proxies, included in the price.

Best fit by team
Team	Pick	Why
A sales team of 3 on email and LinkedIn	OXYGEN	$118.50 a month against $210 for 3 Basic identities, with tables, a CRM and workflows included.
A team on email only with 3 inboxes	OXYGEN	$49 a month on Oxygen against $135 for a Pro identity on LGM, before mailboxes.
A team whose security review needs a status page	La Growth Machine	LGM publishes a status page with its DPA and subprocessor list; Oxygen has no status page.
An agency running many LinkedIn senders	Either	LGM gives each sender a dedicated proxy; Oxygen rotates leads across senders at $34 an account.

Why switch from La Growth Machine to Oxygen

Every LinkedIn sender costs a full identity

LGM bills per identity, $70 a month on Basic and $135 on Pro, and each identity is one sender. Oxygen connects LinkedIn accounts in the cloud at $34 a month each, with every action included.

LinkedIn automation in detail

An Oxygen table of 18 leads with company, name, title, industry, employees, funding, a work email column and HQ

List building happens in another tool

LGM's own pages say sourcing and enrichment at scale stay upstream, in Clay, Apollo or Sales Navigator. Oxygen builds lists in tables with relations, formulas and enrichment columns, up to 1,000,000 rows each.

Tables for lead lists in detail

Warm-up and mailboxes come from other vendors

LGM's help center sends users to MailWarm or MailReach for warm-up, and its pages show no mailbox buying or placement tests. Oxygen sells inboxes at $4 a month with warm-up included, and runs placement tests.

Email deliverability in detail

The Oxygen deals board with deals in Lead, In Progress, Won and Lost

Replies land on leads, with no deals pipeline

LGM tags leads as replied, won or lost per campaign and syncs contacts to HubSpot or Pipedrive on Ultimate. Oxygen's CRM holds deals on a pipeline, objects you define and every reply on the timeline, on every plan.

Built-in CRM in detail

Oxygen vs La Growth Machine at a glance

Oxygen and La Growth Machine compared on 14 criteria
Criterion	OXYGEN	La Growth Machine
Lead data and signals
Lead data from multiple vendorsHow many providers the email waterfall tries on the vendor's credits, and how lookups are billed.	Email and phone waterfalls across 17 and 13 providers, on plan credits or own keys from the $99 plan. Managed finders charge on a hit; email checks bill even on a miss. Ahead	Monthly credits on every plan: 1,250 on Basic, 2,000 on Pro. A verified email costs 5 credits, a phone 20, charged only when found. Emails come from a 9-provider waterfall. No own provider keys found.
Tables for lead listsSpreadsheet tables for building lists: relations, formulas, enrichment columns and rows per table.	Tables you edit like a spreadsheet, with relations between tables, formula columns, and enrichment and AI columns that fill every row. Up to 1,000,000 rows per table on the $49 plan and 3,000,000 from the $199 plan. Ahead	Leads sit in audiences, one per campaign, with 24 custom fields and no lead limit. No spreadsheet editing, formula columns, links between lists or enrichment columns found; enrichment runs on selected leads.
Own contact databaseContacts in the vendor's own database, searchable in the product.	No contact database of its own. Searches run through data providers on credits, and through Apollo's database on your own Apollo key.	LGM Database: 27M+ companies to search by filters, plain-language search or lookalikes, then contacts picked inside them, free to search on every plan. Emails cost enrichment credits. No contact count given. Ahead
Email, LinkedIn and more channels
Email deliverabilityWarm-up, inbox buying, placement tests, rotation, send limits, bounce protection, then the price of an inbox.	Google Workspace and Microsoft 365 inboxes at $4 a month with warm-up included, or a Microsoft tenant at $40 a month for up to 100 inboxes. Placement tests from $1 an inbox a month, inbox rotation, daily limits per mailbox and a bounce auto-pause. Ahead	Sends from your Gmail, Outlook or SMTP mailboxes: rotation across 5 per identity on Pro, limits per identity, and hard bounces never used again. No warm-up, mailbox buying or placement tests found.
LinkedIn automationWhich steps run on their own, how the account connects, and what 2 senders cost a month.	Runs in the cloud with no browser extension: visits, invites, messages, InMail, follows, likes and comments. $34 a month per connected account, every action included. Ahead	In the cloud with a dedicated IP and 5G mobile proxies: visits, invites, messages, voice notes, likes and follows. Each sender is an identity at $70 a month on Basic, or $60 billed yearly, so 2 cost $140.
Sequences and inboxMixed channels, branches, A/B tests, reply stops on every channel, one inbox, AI replies.	One sequence mixes email with LinkedIn or WhatsApp, never both, plus call tasks in beta. It branches on connection state, signals or lead data, tests up to 26 versions of a step, and stops a lead when they reply on any channel. Replies land in one inbox with AI triage and drafted answers.	LinkedIn, email, call tasks and X in one sequence with if/then branches, A/B tests on Pro, a stop on any reply, a LinkedIn and email inbox on Pro, and a Reply Agent for LinkedIn replies. Ahead
LinkedIn at scaleMany senders on one campaign: rotation, limits per account, a proxy per account and the price per sender at volume.	Selecting several senders in a sequence rotates new leads across them, one person per lead, with daily and weekly limits per account. Each account is $34 a month at any volume, with no proxy included. Even	Unlimited identities on Pro, each with a dedicated IP and 5G mobile proxies, daily limits and a 24-hour slowdown after a restriction. A campaign runs on one identity; volume discounts go through sales. Even
LinkedIn content publishingScheduling posts, approving them before they go out, and reading their analytics.	Schedule LinkedIn and X posts, approve each before it goes out, and read LinkedIn and X analytics. Ahead	No LinkedIn post scheduling, approvals or post analytics found. X steps on Ultimate can tweet, like and retweet inside a campaign.
CRM and integrations
Built-in CRMDeals, a pipeline and custom records in the same workspace, and what they cost.	Companies, people, deals and objects you define, a deals pipeline, and an activity timeline where replies land. Free on every plan, the free one included. Ahead	No CRM of its own: leads carry replied, won or lost tags per campaign on Pro, with conversations grouped by lead. No deals pipeline or custom objects found; contacts sync to HubSpot or Pipedrive.
Works with your stackWhich CRMs sync both ways. Push-only syncs and imports do not count.	Two-way sync with HubSpot, one-way sync to Attio, an import from Pipedrive, and webhooks. The public API is in beta. No Salesforce sync. Even	Two-way HubSpot sync, field by field, on Ultimate. Pipedrive receives contacts and activity and feeds imports, on Ultimate. Salesforce, Zoho and Close only through Zapier. Zapier, Make, n8n, an API and webhooks. Even
Workflows and AI
Workflow automationAutomations on schedules, webhooks and events, with approvals and run logs, built in.	Built in: schedules down to every minute on paid plans, webhooks, API calls and 80 workspace events as triggers, with approval steps, retries and a log of every run. Ahead	Webhook steps and custom exits inside campaigns, and leads created through its API from Pro start a sequence. No scheduled or event triggers, approval steps or run log; other automation runs in Zapier, Make or n8n.
AI and agent accessAn in-app assistant, AI over your rows, cited research, and MCP, CLI and API access.	An in-app AI assistant whose workspace chat starts on Auto-approve; turn it off to approve sends and larger paid steps. AI columns over your rows, a research agent that cites its sources, an MCP server, a CLI and an API. Ahead	An AI writing assistant and per-lead Magic Messages on every plan, a Reply Agent on Pro, a free MCP server with 50 tools, and a public API from Pro. No CLI or research with cited sources found.
Pricing and security
Pricing modelWhat you pay for, and the monthly list price for three common setups.	One plan from $49 a month per workspace, paid in credits, with no seat per user. A LinkedIn account uses $34 of credits a month. Ahead	Per identity, one per sender: Basic $70 a month (1 mailbox, up to 3 identities), Pro $135 (5 rotating mailboxes, API), Ultimate $195 (CRM sync), or $60, $110 and $165 billed yearly.
Security and complianceAudits, SSO and the documents a security review asks for.	A public DPA and subprocessor list. No SOC 2 report, ISO 27001 certificate, SSO or public status page.	A public DPA with its subprocessor list and a public status page; its terms mention sign-in by SSO. No SOC 2 report or ISO 27001 certificate found. Ahead

Across 14 criteria: OXYGEN ahead on 9 (lead data, tables, deliverability, LinkedIn, CRM, workflows, AI, price, content publishing), La Growth Machine ahead on 3 (sequences, security, own database), even on 2. How we compared

Lead data and signals: Oxygen vs La Growth Machine

Where does La Growth Machine get its lead data, and how does Oxygen's compare?

Both include enrichment credits. LGM's waterfall tries 9 email providers on monthly credits, 1,250 on Basic, at 5 credits an email and 20 a phone, charged only when found. Oxygen's waterfalls try 17 email and 13 phone providers and take your own provider keys from the $99 plan.

Does La Growth Machine have tables for building lead lists?

No. LGM keeps leads in audiences tied to campaigns, with 24 custom fields, and its own site says list building stays in Clay, Apollo or Sales Navigator. Oxygen's tables relate to each other, run formulas and enrichment columns on every row, and hold up to 3,000,000 rows each from the $199 plan.

How big is La Growth Machine's own contact database?

LGM Database lists 27M+ companies to search by filters, plain-language search or lookalikes; you then pick contacts inside them, free to search on every plan. Oxygen has no database of its own; it searches through data providers on credits, and through Apollo's database on your own key from the $99 plan.

Email, LinkedIn and more channels: Oxygen vs La Growth Machine

How does La Growth Machine protect deliverability, and what does Oxygen include?

LGM sends from your own mailboxes with rotation from Pro, limits per identity and hard bounces never used again, and points to MailWarm or MailReach for warm-up. Oxygen ships all six parts: inboxes at $4 a month with warm-up included, placement tests from $1 an inbox, rotation, daily limits and a bounce auto-pause. See mailboxes.

Does La Growth Machine automate LinkedIn, and what does a sender cost?

Yes, both run LinkedIn in the cloud with no extension. LGM adds voice notes and dedicated 5G proxies, but each sender is an identity at $70 a month on Basic. Oxygen runs visits, invites, messages, InMail, likes and comments at $34 an account, so 2 senders cost $73.70 a month against $140.

Can one La Growth Machine sequence mix channels, and where do replies land?

Yes, and further than Oxygen. One LGM sequence holds LinkedIn, email, call tasks from Pro and X steps on Ultimate; Oxygen pairs email with LinkedIn or WhatsApp, never both.

Can La Growth Machine run many LinkedIn senders, and what does each cost at volume?

Even. LGM gives every user a dedicated IP and 5G mobile proxies with daily limits, but a campaign runs on one identity. Oxygen rotates new leads across several senders in one sequence, with daily and weekly limits per account and no proxy included. LGM's volume discounts go through sales.

Can La Growth Machine schedule LinkedIn posts?

No. LGM has no LinkedIn post scheduling; its X steps on Ultimate tweet, like and retweet inside campaigns. Oxygen schedules LinkedIn and X posts, publishes each one only after it is approved and reads their analytics, next to your outreach. See how publishing works.

CRM and integrations: Oxygen vs La Growth Machine

Does La Growth Machine have a CRM, and how does Oxygen's compare?

No. LGM tags leads as replied, won or lost per campaign on Pro and syncs contacts to HubSpot or Pipedrive on Ultimate; it has no deals or pipeline. Oxygen's CRM holds companies, people, deals on a pipeline and objects you define, with every reply on the timeline, free on every plan.

Which CRMs does La Growth Machine sync with, and which does Oxygen?

Both sync both ways with HubSpot. LGM's sync runs field by field on its $195 Ultimate plan and also pushes contacts and activity to Pipedrive; Salesforce, Zoho and Close go through Zapier. Oxygen syncs both ways with HubSpot, pushes records to Attio and imports from Pipedrive.

Workflows and AI: Oxygen vs La Growth Machine

Can La Growth Machine automate work outside a sequence?

No. LGM automates inside campaigns with webhook steps and custom exits, and leaves other automation to Zapier, Make or n8n. Oxygen's workflows start on a schedule, a webhook or one of 80 workspace events, with approval steps, retries and a log of every run.

What can AI do in La Growth Machine, and can coding agents drive it?

Both have an MCP server and a public API, so a coding agent can drive either one. LGM's MCP server is free on every plan with 50 tools, its API starts on Pro, and Magic Messages write a message per lead. Oxygen adds a research agent that cites its sources and a CLI.

Pricing and security: Oxygen vs La Growth Machine

How does La Growth Machine pricing compare with Oxygen for a small team?

Oxygen costs less in all 3 setups below. LGM charges per identity, one per sender: $70 on Basic, $135 on Pro for rotating inboxes and the API, $195 on Ultimate for CRM sync. Oxygen is one plan per workspace with no seat per user, and a LinkedIn account adds $34 a month. Full prices are on Oxygen pricing.

Is La Growth Machine SOC 2 compliant, and is Oxygen?

LGM leads here. Its public DPA lists its subprocessors and links a public status page, and its terms mention sign-in by SSO. Neither publishes a SOC 2 report or an ISO 27001 certificate. Oxygen publishes a DPA and a subprocessor list, and has no status page or SSO.

Oxygen vs La Growth Machine pricing for 1 and 3 senders

Monthly list prices on monthly billing
Setup	OXYGEN a month	La Growth Machine a month
1 person on email and LinkedIn	$49the $49 plan	$70Basic, 1 identity; $60 billed yearly
3 people on email and LinkedIn	$118.50the $99 plan plus 1,500 credits in top-ups	$210Basic, 3 identities, its maximum; $180 billed yearly
A team on email only, 3 inboxes	$49the $49 plan	$135Pro, 1 identity rotating 3 inboxes; Basic sends from 1 mailbox, and no plan is email only; $110 billed yearly

Switching from La Growth Machine to Oxygen, or running both

Carries over

Leads and replies, as a CSV export from LGM imported into an Oxygen table or the CRM.
Your Google, Outlook or SMTP mailboxes and sending domains, connected to Oxygen.
Your LinkedIn accounts, connected in the cloud as in LGM.

Rebuilt in Oxygen

Campaign stats and sequences, which you rebuild step by step in Oxygen.
Voice-message and X steps, which Oxygen does not send.
The dedicated proxy per identity, since Oxygen includes no proxy per account.

Run both while you move. Build and enrich lists in Oxygen tables, export them as CSV into LGM audiences for campaigns still running there, and move one campaign at a time, dropping an LGM identity as each sender comes over.

Oxygen vs La Growth Machine FAQ

Is Oxygen cheaper than La Growth Machine?

Yes, in all 3 setups on this page, on monthly billing. One person on email and LinkedIn costs $49 on Oxygen and $70 on LGM's Basic; 3 people cost $118.50 against $210. A team on email only with 3 inboxes pays $49 on Oxygen and $135 for one Pro identity on LGM, before mailboxes.

How much does La Growth Machine cost per user?

LGM charges per identity, a sender with a LinkedIn account and mailboxes: $70 a month on Basic, $135 on Pro and $195 on Ultimate, or $60, $110 and $165 billed yearly. Basic allows up to 3 identities with 1 mailbox each. Oxygen charges per workspace, and a LinkedIn account uses $34 of credits a month.

Does La Growth Machine use a Chrome extension for LinkedIn?

No. LGM runs LinkedIn in the cloud with a dedicated IP and 5G mobile proxies; its Chrome extension, in beta, only saves single leads from LinkedIn profiles. Oxygen also connects LinkedIn accounts in the cloud with no extension, at $34 a month per account.

Is La Growth Machine enrichment unlimited?

No. Each plan includes monthly credits: 1,250 on Basic, 2,000 on Pro and 5,000 on Ultimate. A verified email costs 5 credits and a phone 20, charged only when found, and included credits do not roll over. Oxygen's email waterfall tries 17 providers; on plan credits each finder bills only on a hit, and lookups without a LinkedIn URL also pay for guessed-address checks.

Does La Growth Machine have a CRM?

No. LGM tags leads as replied, won or lost per campaign and syncs contacts to HubSpot or Pipedrive, which needs its Ultimate plan. Oxygen has a CRM with companies, people, deals on a pipeline and objects you define, free on every plan, and also syncs both ways with HubSpot.

Can I move from La Growth Machine without losing my leads?

Your leads and replies move; campaign stats stay in LGM. Export leads as CSV, import them into an Oxygen table or the CRM, connect your mailboxes and LinkedIn accounts, and rebuild each sequence. Move a list only after its LGM campaign finishes, so nobody gets the same first message twice.

When is La Growth Machine the better choice?

When your security review wants a public status page, when you want a 27M+ company database inside your sender, or when you want a dedicated IP and mobile proxies for every LinkedIn sender. LGM also sends LinkedIn voice notes and adds call tasks on Pro and X steps on Ultimate. On the other rows of this comparison, Oxygen leads or the two are even.

How we compared Oxygen and La Growth Machine

We make OXYGEN, so read this as an interested comparison. Every comparison on this site scores both products on the same rubric, and a fixed rule decides each row from the facts, never a writer. This page shows the 14 criteria that decide a choice between OXYGEN and La Growth Machine. We also scored signals and extra channels and left them out; La Growth Machine leads on none of them. La Growth Machine facts come from La Growth Machine's own pages, checked on the dates below; OXYGEN facts and prices come from the product and its live price list.

Sources for La Growth Machine, checked October 17, 2026

La Growth Machine is a trademark of its owner and is not affiliated with OXYGEN. Something out of date? Tell us.